How to create a campaign that appeals to your target audience

When planning a campaign, it's extremely important for you to understand your target audience. You need to know everything, from where they live, to what social media sites they use and how they interact with other brands. In my line of work (Healthcare), I have to create many campaigns throughout the year. Here is a … Continue reading How to create a campaign that appeals to your target audience

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Seven ways to make everyone in the warm up arena hate you

After the overwhelming response of my last post (which you can read here), I thought I would do another list. This time, it's about the warm up arena. Whether you're competing unaffiliated or affiliated, you're bound to run into (literally) one of these characters while you're warming up. Just a quick reminder again: if this offends … Continue reading Seven ways to make everyone in the warm up arena hate you